It’s true that, since the scandal broke, we have discovered that Facebook was leaking data all over the place over many years. It just sucks to me that it’s Cambridge Analytica.” Cambridge Analytica didn’t decide democracy was for sale. There was always going to be a Cambridge Analytica. “This technology is going on unabated and will continue to go on unabated. “This is not about one company,” Julian Wheatland, the ex-chief operating officer of Cambridge Analytica, claims at one point.
This week sees the release of The Great Hack, a Netflix documentary that is the first feature-length attempt to gather all the strands of the affair into some sort of narrative – though it is one contested even by those appearing in the film. It was a media firestorm that’s yet to be extinguished, a year on from whistleblower Christopher Wylie’s revelations in the Observer and the New York Times about how the company acquired the personal data of tens of millions of Facebook users in order to target them in political campaigns.
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